Most of my riding is currently done around Lincoln. On trails, pave roads and gravel. Lincoln has over 150 miles of trails in the city limits and miles of gravel roads just outside (and some inside) city limits. Paved roads are less abundant with having to ride on the shoulder of major highways like 2, 6, and 34..
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.